Pre-RM
Waiting until someone is signed-up as a ‘customer’ is too late to include them in your “Customer Relationship Management” programme. By this point they have already made an emotional commitment to take action – to buy, sign-up or subscribe. Their expectations have already been set. Customer Relationship Management strategies need to start before they become a … Read more
Reinventing the ‘Intrapreneur’ for the 21st Century
The popular vision of success in today’s society is that of the entrepreneur. The individual who starts a new business venture from scratch, secures the necessary funding and resources and then, with vision, innovation and dedication, builds this into an ongoing commercial venture. But the aspiration of the entrepreneur isn’t attainable, or even appealing to … Read more
The Brand Engagement Cycle
In my recent post on ‘Friendtelligence – Engagement is the New Awareness‘ I put forward the view that brand engagement needs to be the key objective for brand owners and that delivering positive engagement experiences facilitates endorsement, word-of-mouth proliferation and evangelism of the brand message. I wanted to develop this thinking by presenting a model for … Read more
