About in2MARKETING
in2MARKETING is my personal blog where I express my insights, interpretations and ‘intellections’ in2 all things Marketing and business. This is not a commercial blog; I have no agenda to make money or offer consultancy. Thinking and writing about Marketing is a passion that I do for my own pleasure, and hopefully the interest of my readers.
The world is changing, consumers are changing and Marketing has to change if we’re to meet the demands of audiences who are more aware, more savvy, more empowered and critically, more connected than ever before. The one constant in today’s markets is change. Precipitated by a technological revolution, the rate of this change is accelerating which requires new thinking, strategies and models implemented using new tools and media to drive new metrics and KPIs.
None of this is news.
By sharing our ideas and opinions as a Marketing community I believe that we can meet these challenges. I therefore welcome your feedback and input.
- John Webb
In no way do the concepts or opinions expressed in this blog represent the views of my current our previous employers.
