Pre-RM
Waiting until someone is signed-up as a ‘customer’ is too late to include them in your “Customer Relationship Management” programme. By this point they have already made an emotional commitment to take action – to buy, sign-up or subscribe. Their expectations have already been set. Customer Relationship Management strategies need to start before they become a … Read more
Beyond The Funnel: The Marketing Hourglass
The Marketing Funnel, Sales Funnel or Adoption Funnel, as the concept is commonly referred to, is one of the core marketing models used by companies and consultants to outline the progression of potential customers from first contact with a product or brand through ultimately to purchase. It provides a picture of how customers can be … Read more
VAULT CRM Model – A Conceptual Model for Customer Relationship Management
Many models of Customer Relationship Management (CRM) for online products, sites or services are highly technical and often tied to a specific software package or solution. Too often the fundamentals are overlooked, with a lack of understanding of the needs and considerations of the end user. The VAULT Model provides a simple conceptual framework which … Read more
