Posted by Webb 36.0 on March 23, 2012 · Leave a Comment
The prevailing wisdom in marketing is that you have to differentiate your product or service in order to create and sustain competitive advantage. In the modern age of omnipresent innovation, constantly fluid markets, and ultra-consumerism, being different is no longer enough…it’s about being better. (Sir) Jonathan Ive highlighted this phenomenon as a central belief and … Read more
Category Planning · Tagged with apple, design, differentiate, differentiation, ipad, iphone, ipod, ive, jonathan ive, product development, product differentiation
Posted by Webb 36.0 on March 15, 2012 · Leave a Comment
Most employees feel that they have to think and act ‘big’, no matter whether the company that they’re working for is big, mid-sized or even in effect relatively small. In reality, size doesn’t matter, thinking small always works! Just because you’re not in a start-up doesn’t mean you can’t and shouldn’t act like one: be … Read more
Category Intrapreneurship, Planning, Success · Tagged with corporate entrepreneur, entrepreneur, entrepreneurial, entrepreneurship, internal entrepreneur, internal entrepreneurship, intrapreneur, intrapreneurial, intrapreneurship, Success, Success Strategies
Posted by Webb 36.0 on February 14, 2012 · Leave a Comment
Category CRM, Models, Online, Planning · Tagged with acquisition funnel, activation, adoption, adoption curve, awareness, CRM, CRM model, customer, customer funnel, customer relationship management, customer satisfaction, ecommerce funnel, funnel, loyalty, marketing, marketing definitions, marketing funnel, marketing model, net promoter score, NPS, online marketing, preference, purchase intent, retention
Posted by Webb 36.0 on October 7, 2011 · 17 Comments
For generations in marketing and business we’ve used the SWOT model to provide an initial analysis and classification of the issues facing a business as it starts to evaluate it’s position and devise strategy. It has served us well since its inception in the 1960s with it’s simplicity, functionality and intuitiveness; remaining un-changed and un-equivocal … Read more
Category Models, Planning · Tagged with business, business plan, business planning, competencies, competition, competitive advantage, core competencies, marketing, marketing plan, marketing planning, Model, opportunities, plan, planning model, situation analysis, SWOT, SWOT analysis, SWOT model
