10 Success Principles of Apple’s Innovation Master Jonathan Ive

Posted by John Webb on June 13, 2012 · 1 Comment 

Jonathan Ive joined Apple in 1992. He has gone on to be the inspiration, catalyst and driver behind products that have revolutionized technology, industry sectors and consumers’ lives across the world. He was the innovator and obsessive problem-solver to the visionary perfectionist that was Steve Jobs. This symbiosis re-built and re-defined Apple to become the world’s second … Continue reading →

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Don’t Differentiate, ‘Betterate’

Posted by John Webb on March 23, 2012 · Leave a Comment 

The prevailing wisdom in marketing is that you have to differentiate your product or service in order to create and sustain competitive advantage. In the modern age of omnipresent innovation, constantly fluid markets, and ultra-consumerism, being different is no longer enough…it’s about being better. (Sir) Jonathan Ive highlighted this phenomenon as a central belief and … Continue reading →

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