How To Be An Intrapreneur

Posted by John Webb on August 16, 2011 · 3 Comments 

In my previous post “Reinventing the ‘Intrapreneur’ for the 21st Century” I provided my definition of the Intrapreneur and outlined the role’s new relevance for today’s organisation. But what does it take to be an Intrapreneur? Below are my Top 10 behaviours and principles which I believe will enable the individual to maximise their personal … Continue reading →

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Content Channels – From Control to Proliferation

Posted by John Webb on August 2, 2011 · 2 Comments 

Brand owners should shift their focus from trying to ‘sell’, to gaining endorsement and evangelism for their branded content. ‘Branded content’ is anything that is created by or, significantly on behalf of a brand; this could be an advert, product website, Twitter feed, Facebook post, blog review, mobile app, mash-up video and so on. A successful … Continue reading →

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