Content Channels – From Control to Proliferation
Brand owners should shift their focus from trying to ‘sell’, to gaining endorsement and evangelism for their branded content. ‘Branded content’ is anything that is created by or, significantly on behalf of a brand; this could be an advert, product website, Twitter feed, Facebook post, blog review, mobile app, mash-up video and so on. A successful … Continue reading
Beyond The Funnel: The Marketing Hourglass
The Marketing Funnel, Sales Funnel or Adoption Funnel, as the concept is commonly referred to, is one of the core marketing models used by companies and consultants to outline the progression of potential customers from first contact with a product or brand through ultimately to purchase. It provides a picture of how customers can be … Continue reading
Video Killed The Marketing Star
It’s amazing to think that YouTube has been in existence for 5 years – it feels like forever, but in Internet terms, I guess it is. To highlight this anniversary, YouTube announced on their official blog that they’d passed the 2 billion views a day mark, an astounding figure which goes to highlight the demand … Continue reading
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