Posted by John Webb on October 14, 2012 · Leave a Comment
A planning model for developing a ‘Thought Leadership’ programme:
Filed under Marketing, Models · Tagged with brand, brand model, Brand Publishing, Brand Story, branding, content, content distribution, Content Marketing, customer, Customer Proposition, marketing, marketing model, Model, Networking, Publishing, social marketing, social media, Story, Thought Leadership, Thought Leadership Model
Posted by John Webb on February 1, 2011 · Leave a Comment
In my recent post on ‘Friendtelligence – Engagement is the New Awareness‘ I put forward the view that brand engagement needs to be the key objective for brand owners and that delivering positive engagement experiences facilitates endorsement, word-of-mouth proliferation and evangelism of the brand message. I wanted to develop this thinking by presenting a model for … Continue reading →
Filed under Branding, Models, Online, Social Media · Tagged with brand, brand amplification, brand engagement, brand model, brand proliferation, brand visibility, branding, brands, engagement, marketing, marketing definitions, online, online marketing, social marketing, social networks
Posted by John Webb on January 7, 2011 · 5 Comments
The Marketing Funnel, Sales Funnel or Adoption Funnel, as the concept is commonly referred to, is one of the core marketing models used by companies and consultants to outline the progression of potential customers from first contact with a product or brand through ultimately to purchase. It provides a picture of how customers can be … Continue reading →
Filed under CRM, Models, Online · Tagged with activation, adoption, adoption curve, adoption funnel, awareness, brand, brand model, branding, brands, consideration, content, customer relationship management, datamining, funnel, loyalty, marketing, marketing funnel, marketing hourglass, marketing model, online, online advertising, online funnel, online marketing, puchase intent, sales funnel, website funnel
Posted by John Webb on January 7, 2011 · 1 Comment
One of the key challenges facing Marketers is how to ‘create’ brands, and consequently how to build ‘value’ in those brands over time. Yet a brand doesn’t merely come into being. It must ‘evolve’ through stages in a process developing from a ‘Concept’, becoming a ‘Product’ and eventually reaching the status of a ‘Brand’. But … Continue reading →
Filed under Branding, Models · Tagged with brand, brand definition, brand description, brand model, branding, brands, franchise, marketing, marketing definitions, marketing model, product, product definition, vibe
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