Posted by John Webb on May 20, 2012 · Leave a Comment
The First Age – Broadcast Marketing The dawn of marketing began with broadcast – an age defined by mass media, limited consumer choice, and the dominance of big brands. Achieving mass coverage for their brand and message was the marketers’ objective…the days of the ‘mad men’…of the ‘Superbowl spot’. Messaging and offers were universal, with … Continue reading →
Filed under Marketing · Tagged with brand, brand definition, brand engagement, branding, brands, broadcast marketing, customer satisfaction, engagement, loyalty, marketing, marketing definitions, marketing funnel, marketing model, online marketing, permission marketing, seth godin, social marketing, target audience, target marketing
Posted by John Webb on February 1, 2011 · Leave a Comment
In my recent post on ‘Friendtelligence – Engagement is the New Awareness‘ I put forward the view that brand engagement needs to be the key objective for brand owners and that delivering positive engagement experiences facilitates endorsement, word-of-mouth proliferation and evangelism of the brand message. I wanted to develop this thinking by presenting a model for … Continue reading →
Filed under Branding, Models, Online, Social Media · Tagged with brand, brand amplification, brand engagement, brand model, brand proliferation, brand visibility, branding, brands, engagement, marketing, marketing definitions, online, online marketing, social marketing, social networks
Posted by John Webb on January 25, 2011 · 7 Comments
The Internet has changed Marketing – from consumers feeling that they needed to have heard of a brand to even consider it, to consideration being driven by recommendation and endorsement. Mass awareness has been replaced by positive word of mouth and viral sharing. Knowing what drives a market, what consumers really want and expect, and … Continue reading →
Filed under Branding, Intelligence, Online, Social Media · Tagged with awareness, banding, brand, brand engagement, branding, brands, engagement, friendtelligence, market research, marketing, online, online marketing, social marketing, social media, social networking, social networks