Posted by John Webb on May 20, 2012 · Leave a Comment
The First Age – Broadcast Marketing The dawn of marketing began with broadcast – an age defined by mass media, limited consumer choice, and the dominance of big brands. Achieving mass coverage for their brand and message was the marketers’ objective…the days of the ‘mad men’…of the ‘Superbowl spot’. Messaging and offers were universal, with … Continue reading →
Filed under Marketing · Tagged with brand, brand definition, brand engagement, branding, brands, broadcast marketing, customer satisfaction, engagement, loyalty, marketing, marketing definitions, marketing funnel, marketing model, online marketing, permission marketing, seth godin, social marketing, target audience, target marketing
Posted by John Webb on February 14, 2012 · Leave a Comment
Filed under CRM, Models, Online, Planning · Tagged with acquisition funnel, activation, adoption, adoption curve, awareness, CRM, CRM model, customer, customer funnel, customer relationship management, customer satisfaction, ecommerce funnel, funnel, loyalty, marketing, marketing definitions, marketing funnel, marketing model, net promoter score, NPS, online marketing, preference, purchase intent, retention
Posted by John Webb on January 7, 2011 · 5 Comments
The Marketing Funnel, Sales Funnel or Adoption Funnel, as the concept is commonly referred to, is one of the core marketing models used by companies and consultants to outline the progression of potential customers from first contact with a product or brand through ultimately to purchase. It provides a picture of how customers can be … Continue reading →
Filed under CRM, Models, Online · Tagged with activation, adoption, adoption curve, adoption funnel, awareness, brand, brand model, branding, brands, consideration, content, customer relationship management, datamining, funnel, loyalty, marketing, marketing funnel, marketing hourglass, marketing model, online, online advertising, online funnel, online marketing, puchase intent, sales funnel, website funnel
In2Marketing 